Choosing where to publish and how to promote your research is critical as a researcher. Strategic scholarly publishing involves following a systematic approach to ensure you publish in the most effective outlet and maximise success in publishing. This will help raise your academic profile, increase your work's visibility and impact, add to the reputation of WSU as a world-class institution, and contribute to scholarly discussions in your field.
This Toolkit provides a systematic, strategic approach for high-impact publishing. It includes a range of resources that can best help you accomplish your objectives, for example:
The indicators in each section of the '5-Step' model below guide you in selecting a suitable, high-quality publishing source where you can submit your research.
A strategic publishing approach is supported by informed decisions about possible outlets for your work before publication, so you should also consider the outcome you're looking for. This outcome will vary from researcher to researcher and also depend on the stage of your academic career, e.g.,
Regardless of your aim, aligning your choice of a publishing outlet to a wider strategy can help build a solid reputation for yourself and your institution and help you accelerate your academic career path.
The strategic scholarly publishing model has five steps:
Adapted from Think. Check. Submit.
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