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Publishing Plan Toolkit

About strategic scholarly publishing

Choosing where to publish and how to promote your research is critical as a researcher. Strategic scholarly publishing involves following a systematic approach to ensure you publish in the most effective outlet and maximise success in publishing. This will help raise your academic profile, increase your work's visibility and impact, add to the reputation of WSU as a world-class institution, and contribute to scholarly discussions in your field.

This Toolkit provides a systematic, strategic approach for high-impact publishing. It includes a range of resources that can best help you accomplish your objectives, for example:

  • How to build your scholarly profile
  • How to communicate the impact of your research in ways that will resonate with a broader audience
  • How to find the most suitable publications and conference venues in your discipline
  • What you can you do to assess and quantify the impact of your research

A '5-Step' Approach to Strategic Publishing

The indicators in each section of the '5-Step' model below guide you in selecting a suitable, high-quality publishing source where you can submit your research.

A strategic publishing approach is supported by informed decisions about possible outlets for your work before publication, so you should also consider the outcome you're looking for. This outcome will vary from researcher to researcher and also depend on the stage of your academic career, e.g.,

  • to showcase your work and that of the institution
  • reflect well on your scholarly publication record
  • wider dissemination of your research
  • increased funding and collaborative opportunities, and
  • create a deeper engagement with the broader community.

Regardless of your aim, aligning your choice of a publishing outlet to a wider strategy can help build a solid reputation for yourself and your institution and help you accelerate your academic career path.

The '5-Step' model

The strategic scholarly publishing model has five steps:

  1. Think about which publishing outlets are best for your research
  2. Check which quality publishing source will maximise your work's scholarly impact
  3. Submit your research for publishing
  4. Promote your research at three stages of your project lifecycle
  5. Track and evaluate your research performance.

Adapted from Think. Check. Submit.

'Strategic Scholarly Publishing' is a Western Sydney University Library adaptation of Strategic scholarly publishing, created by the University of Queensland, licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. [This CC Licence attribution takes precedence over the CC Licence attribution in the footer]

© Western Sydney University, unless otherwise attributed.
Library guide created by Western Sydney University Library staff is licenced under a Creative Commons Attribution 4.0 International (CC BY)